Impressions Zurich Business Forum from February 2012

This year a clear focus marked the agenda: finance and marketing.
 
Finance and marketing are not contradictory. Therefore, we decided to combine the two subjects.
 
We had outstanding keynote speakers: Konrad Hummler, partner Bank Wegelin and Uli Veigel, Grey GmbH, lectured on key finance and key marketing issues providing inside views from their enterprises and their long-term experience.
 
These lectures were supported by eight workshops during which we  were looking for answers on questions like “Why is human psychology the biggest risk in finance?” or “Why is even the road to market paved with good intensions?”. Workshops and lectures were held in a series of parallel sessions.