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Program 2012

Program 2013
Uwe Hilzenbecher Faculty Lorange Institute of Business Zurich
Market Research: The impact of consumer behavior on business strategies
The basis for reliable market research is good data. ...
Peter Lorange Direktor Lorange Institute of Business
Niche Strategies in Shipping: Avoiding the cycles by specialization
The shipping industry is fascinating. It is special ...
Reto Largo bei Lorange Institute of Business Zurich
Grasping opportunities of climate change
What is Speed, Action: Results! Speed is always key ...

Impressions Zurich Business Forum from February 2012

This year a clear focus marked the agenda: finance and marketing.
Finance and marketing are not contradictory. Therefore, we decided to combine the two subjects.
We had outstanding keynote speakers: Konrad Hummler, partner Bank Wegelin and Uli Veigel, Grey GmbH, lectured on key finance and key marketing issues providing inside views from their enterprises and their long-term experience.
These lectures were supported by eight workshops during which we  were looking for answers on questions like “Why is human psychology the biggest risk in finance?” or “Why is even the road to market paved with good intensions?”. Workshops and lectures were held in a series of parallel sessions.

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