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07/02/2012 - 08/02/2012: Competing On-Line

There is no such business...

like online-business. The promising realms of unimaginable possibilities are only one click away. But what seems so obvious at first bears the risk of various pitfalls. Online business, as similar it seems, is distinct from classic one-to-one commercial interaction. Why is that so? Thinking of online-commerce, the first thought goes to Google. The second to Amazon. However, many a company far away from what we perceive as online-business has a lot more to do with the digital world: stock markets, brokers, traders. How can they make good use of the internet?
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