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21/05/2012 - 22/05/2012: Cross Cultural Competence

The Russian winter has become a synonym for cold winters. And yet the ice cream consumption in Russi is amlost as high in winter as in summer. The economic world is full of cultural peculiarities, starting from consumer behavior and ending with team building processes. This has a tremendous effect on international corporations. Doing business in Russia is not the same as in China. Leadership in the USA means something else than in India. How should organizations be built under such challenging multi-cultural circumstances?
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