Andy Warhol once said: „Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.“
The ultimate goal of marketing is to sell more products and services, to more people, more often and at a better return. In this program we will explore key marketing concepts, customer insights and techniques to support organizations in delivering exceptional marketing.
The program format combines brief lectures and discussions with in-depth case analysis and current examples from the actual business world. All participants receive space to integrate their personal experiences and insights of current developments into the world of modern marketing. The concepts and framework schedules presented provide a better understanding of these events and trends. The program conveys numerous skills, which you can apply during individual preparation or during problem solving activities in small groups.
- The term of customer-orientation.
- The main pillars of a customer-oriented approach are marketing, servicing, and channelling.
- Procedures and measures to gain information about customer behaviour. Interpretation of consumer behaviour from knowledge to action.
- Customer-oriented innovation.
- Implementing customer-orientation in an established company.
You will update your knowledge on modern marketing techniques and gain customer insight with an introduction to the latest tools and approaches for customer centricity.
We will focus the following questions:
- Understand why customer centricity is at the core of a successful marketing strategy
- Learn new approaches to consumer research and understand the actual customer behavior
- Learn how can to organize and to serve the customer better?
- Understand how can we avoid “silo impressions” from the customer
- The customer groups, across segments and countries, differ. How can we take advantage of these?
This program is designed for business executives, specialists in product development and marketing professionals in established companies or in start-ups. The program is suitable for people with extensive marketing experience as well as for those not coming from the marketing department: managers who want to broaden their professional experience to this increasingly important business aspect. The program is based on real business cases, case studies and projects.
J. André de Barros Teixeira
Philippe Marmara
Senior Partner and Chief Marketing Officer of Global Consulting Group...
Fees for the program: CHF 3'000.-
Take advantage of this opportunity and register today for one the sought-after seats in this program – Simply complete the form on this site.
You would like to continue with your education; however, you are still hesitant to take the big step associated with a master degree? Complete this form and order the information material about our study programs. It is free of charge
One of the Lorange innovations is the modular structure of master programs. You can book each module of the master program individually.
Should you start a master's course after having attended one of our modules, all the credits awarded can be transferred to our master programs and the fee for this module will be fully refunded.