ZBF Logo

27/10/2012 - 28/10/2012: Experimential Marketing

Andy Warhol once said: „Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.“

The ultimate goal of marketing is to sell more products and services, to more people, more often and at a better return. In this program we will explore key marketing concepts, customer insights and techniques to support organizations in delivering exceptional marketing.

The program format combines brief lectures and discussions with in-depth case analysis and current examples from the actual business world. All participants receive space to integrate their personal experiences and insights of current developments into the world of modern marketing. The concepts and framework schedules presented provide a better understanding of these events and trends. The program conveys numerous skills, which you can apply during individual preparation or during problem solving activities in small groups.
  • The term of customer-orientation.
  • The main pillars of a customer-oriented approach are marketing, servicing, and channelling.
  • Procedures and measures to gain information about customer behaviour. Interpretation of consumer behaviour from knowledge to action.
  • Customer-oriented innovation.
  • Implementing customer-orientation in an established company.
Privatschulregister Icon
Lorange Institute of Business Zurich | Hirsackerstrasse 46 | Postfach 324 | CH-8810 Horgen | Telefon | GoogleMaps Logo