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04/02/2012 - 05/02/2012: Fundamentals of Business Statistics

Statistics are used by all industries and businesses as a standardized unit of measurement for presenting data in a meaningful format. Statistics can be used to measure historical performance and to forecast future targets. For business managers and leaders, statistics provide insight into how business units are performing relative to an organizations goals and objectives.

Statistics also forecast future trends and are used in all areas of trade and commerce. Business initiatives are altered to improve organizational performance based on feedback from statistical studies. Advertising companies use statistics to assess target markets and formulate campaigns. Marketers use statistics to identify opportunities for business development.

Learn and understand the fundamentals of business statistics
  • Review of how to use various statistical approaches - what to use when!
  • How do statistical experiments in marketing, manufacturing, logistics, finance today?
  • Marketing research - the latest analytical approaches!
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