The basis to reliable marketing research is good data. But without a key, this data is useless. This course teaches the fundamental essence of statistics that are used to analyze business and management problems within the important field of marketing on the basis of data material. The statistical analyses will be done on despcriptive statistics and the graphical description of data. This might also include the tabular analysis of large data.
Who should attend?
This module is particularly designed for marketers and marketeers and all people from different positions within the field of marketing research; moreover the module is a true improvement for those committed to marketing communications.
Your Top Benefits
- The secret of making graphic presentations
- Understand an evaluate statistical reports
- The importance of questionnaire design
- Learn how to analyze consumer based data by using computer software such as Excel
- The next step: how to make recommendations to line decision makers
Uwe Hilzenbecher
Faculty for Strategy and Business Management at the Lorange Institute...