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14/11/2011 - 15/11/2011: Social Media and Online Collaboration

Someone once proclaimed, that some day everybody would have a computer. The vision has become reality. The more important is the way we use the computers which made our life’s faster but also easier. The best way to use them is to make information technology a key factor for a company’s success. And the same is true for online communications and the corporate communications on and with social media.

The world is talking about social media. It has become a reality, but the question is: How can we use social media in both, b2b and b2c marketing?

Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.

Content first – and if you use the right content on the right platform, you will meet your peer. But how to get there? There’s no need to re-create everything from scratch.

We shall look at some of the early adopters, see what they’ve done and see if it makes sense for your organization. And then think about what you need to do to customize it.
  • How can you use social media as powerful marketing tool?
  • We show you the most instant advantage to take out of it all
  • We explore whether new marketing ways tradition out
  • Online communication means: Speed! We explain you how to organize
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