Products are made in factories, but brands are created in our minds. A producer of luxury goods needs a singular idea or which concept that the customer should own.
The luxury industry has been one of the fastest growing industries over the past twenty years, especially in certain Asiatic markets. Even in difficult times the luxury industry tends to boom. Much of this growth has been driven by the captivating rise of emerging markets. But the magic trigger of the rise of the luxury goods market is not only the growing wealth of the consumers in these countries. It is the power of the brand.
The art of outstanding marketing of luxury goods lies in the balanced articulation of three dimensions: the analytical skills, the visionary and creative skills, and the craftsmanship. Other industries are inspired by the specificities of luxury marketing to change the rule of their own more commodity businesses.
Take-home values include:
- Which is the best communications strategy?
- What general concepts are applied?
- Which are the best practices worldwide?
- A comparative analysis of key luxury brands.
Creative luxury branding strategies and techniques you will profit from the best.
Who should attend:
Those responsible for their luxury goods business lines shall benefit – how “to make good even better”! Senior Managers, who want to strengthen the luxury dimension of their strategy, should also attend, and so should brand managers, country managers, as well as designers.
Fees for the program: CHF 3'000.-
Take advantage of this opportunity and register today for one the sought-after seats in this program – Simply complete the form on this site.
You would like to continue with your education; however, you are still hesitant to take the big step associated with a master degree? Complete this form and order the information material about our study programs. It is free of charge
One of the Lorange innovations is the modular structure of master programs. You can book each module of the master program individually.
Should you start a master's course after having attended one of our modules, all the credits awarded can be transferred to our master programs and the fee for this module will be fully refunded.