"I'd rather own a brand than a factory". With this statement more than 20 years ago, the late Peter Drucker anticipated the challenges and opportunities for brand management in our times.
In a global competitive environment, where speed has replaced stability and the economic base has shifted from the sphere of rationality to the realm of desire, professional brand stewardship can make the difference between success and failure.
The 2- day module deals with how to develop products and brands that are based on introducing features that the consumer can appreciate and would want – so that a higher price can be enjoyed, and also higher sales volume – the consumer is typically willing to pay for relevant-to-him / her quality: The contrasting view of classical marketing, with discounting, and ultimately lower margin, is also discussed.
Your Top Benefits
- Understand marketing and brand strategies in the global consumer world
- The young, modern consumer - what does he/she want?
- Branding strategies require innovations! But How?
- Pricing, at full value, no discounting - as long as the customer understands the innovation!
- The effective revenue-enhancing marketing strategy!
Those who are looking for a strategic, hands-on brand management workshop shall update and enhance their skills in close exchange with faculty members and peers. The module is designed for brand managers, sales representatives and CEOs of all consumer brands, including the finance industry.
Brush-up your knowledge on brand marketing with the latest methods and insights from the areas of research as well as from leading practitioners.
Fees for the program: CHF 3'000.-
Take advantage of this opportunity and register today for one the sought-after seats in this program – Simply complete the form on this site.
You would like to continue with your education; however, you are still hesitant to take the big step associated with a master degree? Complete this form and order the information material about our study programs. It is free of charge
One of the Lorange innovations is the modular structure of master programs. You can book each module of the master program individually.
Should you start a master's course after having attended one of our modules, all the credits awarded can be transferred to our master programs and the fee for this module will be fully refunded.