This course examines the management and alignment of organizational strategy and electronic methods of delivering products, services, and exchanges in inter-organizational, national, and global environments. Information technology strategy and technological solutions for enabling effective business processes within and between organizations in a global environment are considered, particularly in view of the rapid growth and adoption of social collaboration tools and platforms.
This course focuses more on the business and management considerations of e-business and e-commerce and less on the technological considerations. With e-business management as the course’s primary mission, we examine e-business models, recent & emerging trends, marketing & other channel management strategies, the IT industry (overall), social media as a driver of business strategy, empowerment and collaboration, and significant e-business design considerations.
The course uses a foundation level e-business textbook, coupled with recent supplemental e-business lecture topics and very recent current events presentations. To accomplish these objectives the course provides students an opportunity to conduct real-life case-orientated analysis, prepare some of the most prevalent types of consulting engagements, and research & review materials from the industry’s most successful thought-leaders in these areas.
COURSE OBJECTIVES
The mission of the course is to better understand the role of e-Business Management in organizations through achieving the following four objectives:
- We will closely examine the various components of e-business models, including the business planning process.
- We will closely examine the e-commerce system design process used by organizations to design and implement new e-business based systems, including key web-attraction strategies and security concerns.
- We will learn how organizations and industries have strategically used e-business technology to gain a competitive advantage, both with legacy information systems and with e-commerce based systems, and how successful deployments include transformation and integration between these systems.
- We will examine emerging trends in managing affiliate partner programs and effective marketing techniques (including channel management) of e-business websites.
This course will also provide students the opportunity to acquire competencies and skills in the following areas:
- Inter-organizational value and supply chain concepts
- Types of e-commerce business models, including B2B, B2C, C2C.
- Evolving e-commerce business relationships
- E-commerce consumer issues, including shopping carts, human computer interface designs, interactions with payment processing mechanisms, governance relationships between social media and legacy platforms, and business issues related to information technology development and support
- E-commerce functionality found in common business relationships
- Protection of individual privacy
- Organizational security in inter-organizational systems
- Strategic alignment of information technology planning and maturity
- Measuring, reporting, and controlling e-commerce processes
Margherita Pagani
Faculty for Information Management and Communikation at the Lorange Institute...