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The Power of the Brand
The classic statement about the influence of a brand on consumers highlights challenges and opportunities for brand management in our times. In a globally competitive environment brand stewardship can make the difference between success and failure.
The innovative 2-day program „Marketing & Brand Strategy in the Global Consumer World“ we are offering a strategic, yet hands-on brand management workshop that will update and enhance your knowledge and skills and let you exchange experience in brand stewardship.
The 2-day module deals with how to develop products and brands that are based on introducing features that the consumer can appreciate and would want – so that a higher price can be enjoyed, and also higher sales volumes – the consumer is typically willing to pay for quality that is relevant to him/her.
The contrasting view of classical marketing, with discounting, and ultimately lower margins, is also discussed.
Jimmi Rembiszewski
The faculty of this module is an outstanding practitioner: he joined the British American Tobacco Group as a Marketing Director and as a Territorial Director in 1991, having had various senior marketing and business appointments in Procter & Gamble and Jacobs Suchard. He has been a member of the Management Board since 1996.
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| Published: |
21/06/2011 |
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