The master program “Master of Science in Sports Management” deals with the economic questions, which arise continuously by the gradual consolidation of sports and entertainment in our society.

The world of sports and entertainment is gradually merging into one space: building on our society's need for enrichment and fun. Sports and entertainment have become one and the same thing; we want to be entertained and we want to have sports and leveraged leisure time become part of our lifestyle and values. This opens up enormous opportunities for business development and the evolution of new products and services. New concepts around lifestyle have emerged, supplying new features to fill our lives with pleasure and experiences.

The world of sports has become a large global business where major events are the focus of the entire world population's attention. The World Cup in soccer, the Olympic games, Super Bowl, Wimbledon, the US Open in golf and the America's Cup are just a few examples of this massive focus on these events, attracting both media and consumers alike. The major soccer leagues in Europe and the Champion's League are good examples of how the evolving business models have become key elements of the world of sports.

The entertainment industry: music, film, TV shows, gaming, and performing arts, have become huge generators of revenue from the sale of rights and attendance fees. The protection and exploitation of intellectual property rights have become even more important in a cyberspace world where e-commerce and web usage is part of almost every person's daily life. Downloading, streaming and file-sharing are the starting point of an entirely new world for artists, content owners and providers.

This has led to new business models and revenue generation strategies that are being launched and implemented at a pace the world has never seen before. "Business at the Speed of Light" has become a reality.

Lorange Institute offers this degree Master of Science Program to capture the emerging business opportunities arising from this new lifestyle-driven world where sports and entertainment combine to enrich our lives.

Pan-European degree

The Lorange Institute and the University of Wales have a highly regarded international validation process in place. This facility enables us to fully offer the degree awarded by the University of Wales. The value of your master’s degree from Lorange is enhanced by this validation, which guarantees approval of the degrees throughout the European Union.

This degree is validated and awarded by the University of Wales, UK. For further details regarding the University and its validation services, please log on to www.wales.ac.uk/validation or email

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Consistent with our belief that specialization should come before generalization, our Executive Master of Science and Executive MBA programmes are closely synchronized. This means that you can start your studies at Lorange Institute with an Executive MSc programme and upon graduating go on to add the modules needed for generalization in order to earn an Executive MBA. Simply transfer your Executive MSc credits into the Executive MBA programme

The Lorange Institute of Business Zurich Executive Master of Science degree prepares graduates to play a leading role on the global management stage. Executive Master of Science graduates are qualified to handle higher business functions: Chief Executive or C-Suite manager. Participants can complete their degree at their own pace, and according to their own schedule.

The Master of Science in Sports Management program is directed primarily to students who have an interest in pursuing a career in business development and general management positions within the sports and entertainment industries, and who want to get a thorough understanding of the key issues involved in this fast moving dynamic industry landscape. It also targets people with management positions in businesses either already operating in, or moving into this new and emerging space.

Finally, we believe that there is a great opportunity to engage in this program if you are an athlete or artist who is ready to leave your career after you have reached your desired level of achievement, but want to continue to be involved in the business side of your favourite activity. This may be either as an advisor or in an executive position in the sports and entertainment industries.

For sports athletes, it could be the final part of an already successful active career on the sporting fields and arenas, without having to leave behind your valuable experiences. You can now share these with others in a well-structured format and from a leveraged position of skills and insight. The continuing aspiration for fulfillment and success will remain with you in the new phase of your successful career.

Next modules in this program: